{"id":1300,"date":"2016-06-30T13:19:00","date_gmt":"2016-06-30T10:19:00","guid":{"rendered":"http:\/\/puet.edu.ua\/en\/?post_type=news&#038;p=1300"},"modified":"2023-02-12T13:21:20","modified_gmt":"2023-02-12T11:21:20","slug":"conference-destination-branding-keys-to-building-a-successful-reputation","status":"publish","type":"news","link":"http:\/\/puet.edu.ua\/en\/news\/conference-destination-branding-keys-to-building-a-successful-reputation\/","title":{"rendered":"Conference &#8220;Destination Branding: keys to building a successful reputation&#8221;"},"content":{"rendered":"\n<p><strong>Conference &#8220;Destination Branding: keys to building a successful reputation&#8221;, organized by the Department of Tourism and Resorts of the Ministry of Economic Development and Trade of Ukraine in cooperation with the World Tourism Organization (UNWTO) at the UN.<\/strong><\/p>\n\n\n\n<p>On 20-21 of June 2016 Ph.D., Associate Professor Yanina &nbsp;Barybina took part in the conference &#8220;Destination Branding: keys to building a successful reputation&#8221;, organized by the Department of Tourism and Resorts of the Ministry of Economic Development and Trade of Ukraine in cooperation with the World Tourism Organization (UNWTO ) at the UN.<\/p>\n\n\n\n<p>On the first day of the event Tom Buncle, Managing Director of&nbsp;Yellow Railroad&nbsp;company and author of the UNWTO Handbook on Destination Branding gave their master classes for local authority and government representatives. On the second day of the event there was the conference on \u201cDestination Branding: keys to building a successful reputation\u201d, having the speakers from WTO, the European Travel Commission, tourism administrations and national tourism organizations in Europe, as well as leading global companies \u2014 Google, Tripadvisor, Amadeus, Acrobator, Postmen, Minube and others.&nbsp;<\/p>\n\n\n\n<p>The key event was the presentation of Ukraine as an attractive tourist destination on the world map by the Secretary General UNWTO &#8211; Mr. Taleb Rifai.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" data-id=\"1301\" src=\"http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/rtg_30062016_3.jpg\" alt=\"\" class=\"wp-image-1301\" srcset=\"http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/rtg_30062016_3.jpg 960w, http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/rtg_30062016_3-300x225.jpg 300w, http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/rtg_30062016_3-768x576.jpg 768w, http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/rtg_30062016_3-50x38.jpg 50w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"691\" height=\"545\" data-id=\"1302\" src=\"http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/rtg_30062016_4.jpg\" alt=\"\" class=\"wp-image-1302\" srcset=\"http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/rtg_30062016_4.jpg 691w, http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/rtg_30062016_4-300x237.jpg 300w, http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/rtg_30062016_4-50x39.jpg 50w\" sizes=\"(max-width: 691px) 100vw, 691px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" data-id=\"1303\" src=\"http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/rtg_30062016_2.jpg\" alt=\"\" class=\"wp-image-1303\" srcset=\"http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/rtg_30062016_2.jpg 960w, http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/rtg_30062016_2-300x225.jpg 300w, http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/rtg_30062016_2-768x576.jpg 768w, http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/rtg_30062016_2-50x38.jpg 50w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Conference &#8220;Destination Branding: keys to building a successful reputation&#8221;, organized by the Department of Tourism and Resorts of the Ministry of Economic Development and Trade of Ukraine in cooperation with the World Tourism Organization (UNWTO) at the UN. On 20-21 of June 2016 Ph.D., Associate Professor Yanina &nbsp;Barybina took part in the conference &#8220;Destination Branding: [&hellip;]<\/p>\n","protected":false},"featured_media":1304,"template":"","relation":[],"note-tag":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conference &quot;Destination Branding: keys to building a successful reputation&quot; - PUET<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/puet.edu.ua\/en\/news\/conference-destination-branding-keys-to-building-a-successful-reputation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conference &quot;Destination Branding: keys to building a successful reputation&quot;\" \/>\n<meta property=\"og:description\" content=\"Conference &#8220;Destination Branding: keys to building a successful reputation&#8221;, organized by the Department of Tourism and Resorts of the Ministry of Economic Development and Trade of Ukraine in cooperation with the World Tourism Organization (UNWTO) at the UN. On 20-21 of June 2016 Ph.D., Associate Professor Yanina &nbsp;Barybina took part in the conference &#8220;Destination Branding: [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/puet.edu.ua\/en\/news\/conference-destination-branding-keys-to-building-a-successful-reputation\/\" \/>\n<meta property=\"og:site_name\" content=\"PUET\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-12T11:21:20+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/rtg_30062016_5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/puet.edu.ua\/en\/news\/conference-destination-branding-keys-to-building-a-successful-reputation\/\",\"url\":\"http:\/\/puet.edu.ua\/en\/news\/conference-destination-branding-keys-to-building-a-successful-reputation\/\",\"name\":\"Conference \\\"Destination Branding: keys to building a successful reputation\\\" - PUET\",\"isPartOf\":{\"@id\":\"http:\/\/puet.edu.ua\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/puet.edu.ua\/en\/news\/conference-destination-branding-keys-to-building-a-successful-reputation\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/puet.edu.ua\/en\/news\/conference-destination-branding-keys-to-building-a-successful-reputation\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/rtg_30062016_5.jpg\",\"datePublished\":\"2016-06-30T10:19:00+00:00\",\"dateModified\":\"2023-02-12T11:21:20+00:00\",\"breadcrumb\":{\"@id\":\"http:\/\/puet.edu.ua\/en\/news\/conference-destination-branding-keys-to-building-a-successful-reputation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/puet.edu.ua\/en\/news\/conference-destination-branding-keys-to-building-a-successful-reputation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/puet.edu.ua\/en\/news\/conference-destination-branding-keys-to-building-a-successful-reputation\/#primaryimage\",\"url\":\"http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/rtg_30062016_5.jpg\",\"contentUrl\":\"http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/rtg_30062016_5.jpg\",\"width\":960,\"height\":640},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/puet.edu.ua\/en\/news\/conference-destination-branding-keys-to-building-a-successful-reputation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/puet.edu.ua\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"http:\/\/puet.edu.ua\/en\/news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Conference &#8220;Destination Branding: keys to building a successful reputation&#8221;\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/puet.edu.ua\/en\/#website\",\"url\":\"http:\/\/puet.edu.ua\/en\/\",\"name\":\"PUET\",\"description\":\"Poltava University of Economics and Trade\",\"publisher\":{\"@id\":\"http:\/\/puet.edu.ua\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/puet.edu.ua\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/puet.edu.ua\/en\/#organization\",\"name\":\"PUET\",\"url\":\"http:\/\/puet.edu.ua\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/puet.edu.ua\/en\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/imgonline-com-ua-resize-x38kqmcolt.png\",\"contentUrl\":\"http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/imgonline-com-ua-resize-x38kqmcolt.png\",\"width\":300,\"height\":70,\"caption\":\"PUET\"},\"image\":{\"@id\":\"http:\/\/puet.edu.ua\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Conference \"Destination Branding: keys to building a successful reputation\" - PUET","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/puet.edu.ua\/en\/news\/conference-destination-branding-keys-to-building-a-successful-reputation\/","og_locale":"en_US","og_type":"article","og_title":"Conference \"Destination Branding: keys to building a successful reputation\"","og_description":"Conference &#8220;Destination Branding: keys to building a successful reputation&#8221;, organized by the Department of Tourism and Resorts of the Ministry of Economic Development and Trade of Ukraine in cooperation with the World Tourism Organization (UNWTO) at the UN. On 20-21 of June 2016 Ph.D., Associate Professor Yanina &nbsp;Barybina took part in the conference &#8220;Destination Branding: [&hellip;]","og_url":"http:\/\/puet.edu.ua\/en\/news\/conference-destination-branding-keys-to-building-a-successful-reputation\/","og_site_name":"PUET","article_modified_time":"2023-02-12T11:21:20+00:00","og_image":[{"width":960,"height":640,"url":"http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/rtg_30062016_5.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/puet.edu.ua\/en\/news\/conference-destination-branding-keys-to-building-a-successful-reputation\/","url":"http:\/\/puet.edu.ua\/en\/news\/conference-destination-branding-keys-to-building-a-successful-reputation\/","name":"Conference \"Destination Branding: keys to building a successful reputation\" - PUET","isPartOf":{"@id":"http:\/\/puet.edu.ua\/en\/#website"},"primaryImageOfPage":{"@id":"http:\/\/puet.edu.ua\/en\/news\/conference-destination-branding-keys-to-building-a-successful-reputation\/#primaryimage"},"image":{"@id":"http:\/\/puet.edu.ua\/en\/news\/conference-destination-branding-keys-to-building-a-successful-reputation\/#primaryimage"},"thumbnailUrl":"http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/rtg_30062016_5.jpg","datePublished":"2016-06-30T10:19:00+00:00","dateModified":"2023-02-12T11:21:20+00:00","breadcrumb":{"@id":"http:\/\/puet.edu.ua\/en\/news\/conference-destination-branding-keys-to-building-a-successful-reputation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/puet.edu.ua\/en\/news\/conference-destination-branding-keys-to-building-a-successful-reputation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/puet.edu.ua\/en\/news\/conference-destination-branding-keys-to-building-a-successful-reputation\/#primaryimage","url":"http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/rtg_30062016_5.jpg","contentUrl":"http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/rtg_30062016_5.jpg","width":960,"height":640},{"@type":"BreadcrumbList","@id":"http:\/\/puet.edu.ua\/en\/news\/conference-destination-branding-keys-to-building-a-successful-reputation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/puet.edu.ua\/en\/"},{"@type":"ListItem","position":2,"name":"News","item":"http:\/\/puet.edu.ua\/en\/news\/"},{"@type":"ListItem","position":3,"name":"Conference &#8220;Destination Branding: keys to building a successful reputation&#8221;"}]},{"@type":"WebSite","@id":"http:\/\/puet.edu.ua\/en\/#website","url":"http:\/\/puet.edu.ua\/en\/","name":"PUET","description":"Poltava University of Economics and Trade","publisher":{"@id":"http:\/\/puet.edu.ua\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/puet.edu.ua\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"http:\/\/puet.edu.ua\/en\/#organization","name":"PUET","url":"http:\/\/puet.edu.ua\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/puet.edu.ua\/en\/#\/schema\/logo\/image\/","url":"http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/imgonline-com-ua-resize-x38kqmcolt.png","contentUrl":"http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/imgonline-com-ua-resize-x38kqmcolt.png","width":300,"height":70,"caption":"PUET"},"image":{"@id":"http:\/\/puet.edu.ua\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"http:\/\/puet.edu.ua\/en\/wp-json\/wp\/v2\/news\/1300"}],"collection":[{"href":"http:\/\/puet.edu.ua\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"http:\/\/puet.edu.ua\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/puet.edu.ua\/en\/wp-json\/wp\/v2\/media\/1304"}],"wp:attachment":[{"href":"http:\/\/puet.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=1300"}],"wp:term":[{"taxonomy":"relation","embeddable":true,"href":"http:\/\/puet.edu.ua\/en\/wp-json\/wp\/v2\/relation?post=1300"},{"taxonomy":"note-tag","embeddable":true,"href":"http:\/\/puet.edu.ua\/en\/wp-json\/wp\/v2\/note-tag?post=1300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}