{"id":1608,"date":"2019-12-11T17:02:00","date_gmt":"2019-12-11T15:02:00","guid":{"rendered":"http:\/\/puet.edu.ua\/en\/?post_type=news&#038;p=1608"},"modified":"2023-02-14T17:08:25","modified_gmt":"2023-02-14T15:08:25","slug":"open-lecture-about-family-business-in-creative-industries","status":"publish","type":"news","link":"http:\/\/puet.edu.ua\/en\/news\/open-lecture-about-family-business-in-creative-industries\/","title":{"rendered":"Open lecture about family business in creative industries"},"content":{"rendered":"\n<p>On December 6, at the Poltava University of Economics and Trade, within the framework of Creative Spark project, a free public lecture \u201cFamily Business in the Creative Industries. Pros and Cons \u00bb conducted by Kateryna Smotrich (Loyalty Plant Ukraine Sales Director, co-founder of Digital Marketing Academy, International Marketing Business Academy, MarketingJazzz Fest, organizer of SUPERWOMAN Forum) and Jeanne Smotrich (Director of Loyalty Plant Ukraine and International Marketing Business Academy, producer of MarketingJazzz Fest, President Marketingjazzz Club). This lecture caused a lot of excitement and brought together participants from different fields: students, teachers, entrepreneurs.<\/p>\n\n\n\n<p>During the lecture, Catherine and Jeanne shared numerous examples of successful and unsuccessful projects from their own experiences. Participants received valuable advice and guidance on what to do and what to avoid when starting their own business. Much attention was paid to the methods of generating, testing and implementing business ideas, finding partners and scaling businesses. The lecturers also shared their own experiences on how to properly organize a family business, how to combine business and family relationships. Catherine and Jeanne repeatedly emphasized the attractiveness of the creative industries to start their own businesses, analyzed the specifics of this area and indicated the most promising areas.<\/p>\n\n\n\n<p>The authors of the most interesting questions received 2 books and 2 certificates for study at International Marketing Business Academy.<\/p>\n\n\n\n<p>The Creative Spark project does not stop there, and the organizers promise other, no less interesting events in the future and urge to follow the project updates on the official Facebook page\u00a0<a href=\"https:\/\/www.facebook.com\/creative.spark.poltava\/\">https:\/\/www.facebook.com\/creative.spark.poltava\/<\/a><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/ekai11122019_2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1610\" src=\"http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/ekai11122019_2.jpg\" alt=\"\" class=\"wp-image-1610\" srcset=\"http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/ekai11122019_2.jpg 1024w, http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/ekai11122019_2-300x200.jpg 300w, http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/ekai11122019_2-768x512.jpg 768w, http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/ekai11122019_2-50x33.jpg 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/ekai11122019_3.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1611\" src=\"http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/ekai11122019_3.jpg\" alt=\"\" class=\"wp-image-1611\" srcset=\"http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/ekai11122019_3.jpg 1024w, http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/ekai11122019_3-300x200.jpg 300w, http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/ekai11122019_3-768x512.jpg 768w, http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/ekai11122019_3-50x33.jpg 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/ekai11122019_4.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1613\" src=\"http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/ekai11122019_4.jpg\" alt=\"\" class=\"wp-image-1613\" srcset=\"http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/ekai11122019_4.jpg 1024w, http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/ekai11122019_4-300x200.jpg 300w, http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/ekai11122019_4-768x512.jpg 768w, http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/ekai11122019_4-50x33.jpg 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/ekai11122019_8.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1612\" src=\"http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/ekai11122019_8.jpg\" alt=\"\" class=\"wp-image-1612\" srcset=\"http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/ekai11122019_8.jpg 1024w, http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/ekai11122019_8-300x200.jpg 300w, http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/ekai11122019_8-768x512.jpg 768w, http:\/\/puet.edu.ua\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/ekai11122019_8-50x33.jpg 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>On December 6, at the Poltava University of Economics and Trade, within the framework of Creative Spark project, a free public lecture \u201cFamily Business in the Creative Industries. Pros and Cons \u00bb conducted by Kateryna Smotrich (Loyalty Plant Ukraine Sales Director, co-founder of Digital Marketing Academy, International Marketing Business Academy, MarketingJazzz Fest, organizer of SUPERWOMAN [&hellip;]<\/p>\n","protected":false},"featured_media":1609,"template":"","relation":[],"note-tag":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Open lecture about family business in creative industries - PUET<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/puet.edu.ua\/en\/news\/open-lecture-about-family-business-in-creative-industries\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Open lecture about family business in creative industries\" \/>\n<meta property=\"og:description\" content=\"On December 6, at the Poltava University of Economics and Trade, within the framework of Creative Spark project, a free public lecture \u201cFamily Business in the Creative Industries. 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