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Learning community – teaching students of Poltava University of Economics and Trade in cooperation with Holyoke Community College

As part of the collaboration between Holyoke Community College (Hollywood, Massachusetts, USA) and the Poltava University of Economics and Trade, which lasts more than 20 years, the American marketing professor Candida Johnson visited our university. During the visit, the professor gave a lecture for foreign and Ukrainian students of the specialty “Marketing”, as well as lecturers of the department of marketing. During the meeting the issues of modern Ukrainian and American marketing were discussed: differences, special features and future prospects.