Participation of the marketing department in the international forum “21st century advertising. Non-discriminatory advertising standard”

On October 25, 2018, the International Forum “21^st century advertising. Non-discriminatory advertising standard” brought together over the hundred participants to discuss issues related to making changes to the legislation of Ukraine regarding advertising. The forum was attended by advertisers and advertising agents, gender experts, representatives of professional associations of the marketing and advertising, executive authorities and self-government, marketing and advertising professors, researchers and public figures.

Associate Professor of Marketing Department Ivannikova M.M. described how to deal with gender discrimination in advertising and told about the further ways to protect consumers from low-quality advertising.